OWLClaw Ad Studio

Ad Angle Idea Generator

Writes fresh, on-brand ad concepts with gpt-5.6-sol — grounded in your live targeting policy, the 4 active parent/educator jobs, and real mined customer language. Every spark is genuinely new (not a preset). Add an optional theme to steer it, then load any idea into the composer. (Falls back to an offline shuffler if the AI is unavailable.)

Ad Brief

Angle → format → hook. The prompt composes itself with every OWLClaw guardrail baked in.

Platform

Angle

Static format Hook type

Avatar cast Scene / what should it show? Exact text to render in image Avoid / extra constraints Reference images (up to 3)

Phone in the scene? Add a REAL OWLClaw UI screenshot (Ollie Media folder → *_real_ui files) and the model copies that exact interface onto the screen. Click a thumbnail to remove it.

Size

Quality

Guardrails auto-applied: no child faces · coloring pages = simple thick-outline line art only · no fear-based imagery · no generated logos (overlay the real one) · "AI" never in headline · photoreal-native, not ad-glossy.

Composed GPT Image 2 prompt

Brief-style, ordered scene → subject → details → constraints. Editable — type to tweak it before generating; change a field above or hit ↻ Rebuild to regenerate it.

Ad copy + landing page (scent-matched)

Ready-to-paste: 3 headlines, 2 primary texts, and the matching landing-page hero. Updates live with the brief. Whichever headline wins in Ads Manager, mirror it on the landing page verbatim.

Saved ideas & images

Stored in this browser. Your swipe file of winning concepts and generated creative.

MCP Field Manual — what powers this studio

The angles, hooks and copy in this studio are fed by two live intelligence tools the OWLClaw agent runs behind the scenes — Firecrawl (what the market says) and the official Meta Ads MCP (what the market does). Verified live 16 Jul 2026. Full canonical manual: meta-ads/06_MCP_REFERENCE.md.

✅ Intel wired into this studio

The Idea Generator and every copy pack now surface real customer language mined from Reddit (r/Parenting, r/toddlers, r/Teachers, r/homeschool, r/daddit…) plus competitor frames from the Meta Ad Library. Watch for the green 🎙 Real customer words block on generated ideas, and the REAL CUSTOMER WORDS section inside each Create-tab copy pack.

Sharpest line of the mine · screen-to-paper (A2)

“I want to replace screen time with something fun — nothing seems to hold their attention for long.”

The signal system

Every agent tool is one of three kinds — it's how the agent knows what's safe to run alone vs what needs you.

🟢 Read — safe to runDiscovery & insights. No spend, no side effects.

🟡 Approval — build, don't launchCreates ad objects, harmless while PAUSED. You review first.

🔴 Money — Max onlyActivation & budget — the trigger that spends. Only you pull it.

🔎 Firecrawl — customer language

Tool	Reach for it when…
`firecrawl_search`	#1 workhorse — Reddit voice-of-customer, open-web hooks, HVCO topics
`firecrawl_scrape`	Deep-read one known page (blog, reviews). Blocked on reddit.com.
`firecrawl_monitor_*`	Watch a rival's page and get pinged only on a real change

Proven recipe — Reddit language mine

firecrawl_search( query = "natural sentence — NO quotes, NO site:", includeDomains = ["reddit.com"], limit = 8 )

⚠ firecrawl_scrape can't open reddit.com — harvest the search-result snippets instead (each one is a genuine verbatim line).

📣 Meta Ads MCP — the ad account

Authed to ad account 243820530 · ACTIVE · AUD · min A$1.45/adset/day · payment method on file.

Tool		Does
`ads_library_search`	Read	Competitor ad discovery (metadata + headline + snapshot URL)
`ads_insights_*`	Read	Performance trend, anomalies, benchmarks — the day-3 / day-7 review
`ads_create_campaign` → `ad_set` → `ad`	Approval	Build the pack shell — always PAUSED, ODAX objective, CBO
`ads_activate_entity`	Money	PAUSED → ACTIVE. This spends. Max only.

Proven recipe — competitor pull

ads_library_search( search_terms="coloring pages for kids", countries=["US"], ad_active_status="ACTIVE", limit=30 )

Returns metadata + snapshot URL, not full body copy (open the URL for that). Keyword results are spam-polluted — filter by relevant page name.

Competitor frames to out-own (mined 07-16)

Advertiser	Their live hook	Our read

One line: Firecrawl tells you what the market says; the Meta Ads MCP tells you what it does — but the agent only ever proposes. You pull the money trigger.